What about after our project is complete?
What about *maintaining* your reputation-protection project?
The good news is that the follow-up work is much easier than the initial work.
More Good to Follow
Think about the high-quality online assets created for your reputation-protection project: the list of websites, postings, reviews, endorsements, recommendations, blogs, media sites, and more.
All these can be used as marketing and public relations assets.
Aside from their reputation-protection function, these online assets become marketing materials – marketing materials about you! They will help help to get a job, get a date, enlist new customers, provide content for your target audience, and if this is done properly these “collateral marketing assets” will boost rankings for your primary websites, in addition to giving you continuing reputation-protection into the future.
It becomes a “two for one” benefit, boosting any marketing effort, and protecting your reputation too.
And if you are an individual rather than a company, think of it as “good reputation money in the bank,” collateral for your continuing advancement the the world.
Because monitoring systems were created at the beginning of your protect-and-repair project, it’s important to use these systems downstream, to continue to monitor your online reputation, keep it safe, and increase the positive value of your name online.
Over time, you will discover that managing your positive online reputation actually becomes easier and easier, and you will discover additional strength accrues automatically over time.
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